The Aggregate.

Much to my surprise (and excitement), today I received an email from Drew Norton, the incredibly talented director of the Phantogram video I posted recently. Drew came across my site, and graciously took the time to thank me for the shout out (AND -- excuse me while I gush -- he even went as far to say that he loves My Bonnie & Clyde) as well as sending me some information regarding one of his latest music video projects.

Drew said that his The Soft Black video is the first in a ten-part series which will cover every song from their 2009 release, "The Earth is Black..." I can only imagine what an exciting project this must be for a director; having the opportunity to create a sort of visual discography for a collective album. Can't wait to see what the next chapter has in store...


Brooklyn, NY- May 10, 2010

Your toes might tap but try and hold on to your stomach, as today sees the launch of the long-awaited music video for acclaimed Brooklyn psych-rockers Soft Black.

The self described "folk-noir" collective have teamed with director Drew Norton (Micachu & The Shapes- Lips, Phantogram- Mouthful of Diamonds) to create a series of videos bringing to life each song of the critically acclaimed 2009 release, "The Earth is Black" (praised by Rolling Stone, Impose Magazine, Brooklyn Vegan).

The original album, designed as a ten-song-cycle documenting the vivid, psychedelic and horrific nightmares of singer Vincent Cacchione, proves itself to be excellent fodder for the deluxe video treatment.

The new video for the infectious title track "The Earth is Black" plays like a Beatle's movie beamed in from outer space, and molested by Ed Wood as it falls back to earth. The dramatic rural setting, aggressive editing, and layered storyline are tinged with shlock horror that match the ambience of this hit track's dream landscape. Watch for a bloody axe, spilling guts, bleak hunting watch-towers... and a tree stump drum kit.

The Director "loves working on this unique project with such a talented and inspired band, they've got me looking way past the starting gate, next up, "The Flesh of the Sky." Singer and lead guitarist, Vin adds, "It was a true pleasure to start our work with Drew on this project, he's an artist with a ton of simpatico and a totally authentic dude. I couldn't be more confident in our ongoing collaboration."

This summer will see both Norton and Soft Black hard at work. As the director completes his 10 part music video series, the band prepare to drop a swagger-filled new EP titled "We Scatter Light," and many more videos.

Watch "The Earth is Black" by The Soft Black - directed by Drew Norton :